Every MLM or network marketing opportunity offers the same promises for their home based business of being easy to operate, no real skills required, huge earnings potential, retire on a rising passive income in as little as 2 years and have a better quality of life with more time for your family by having a home based business. You'll probably agree that in order to succeed with any network marketing or MLM business you are going to need a steady supply of fresh targeted leads who are anxious to get started in a home based business opportunity. If you've been in this business for any length of time, I bet you have heard a lot of recruiting trainings, and there are some incredible MLM teachers and Network Marketing trainers out there to help out.
A lot of the training out there is really good, and I personally have learned a lot from the trainers in the Network Marketing industry. But that doesn't seem to happen very often for many folks in Network Marketing, as a lot of their friends and family do the opposite. Friends and family have a way of bringing down the goals and aspirations of the would be entrepreneur.
If you have chosen an MLM company carefully, you will have access to a training website that tells you exactly how to do everything in order to be successful, including the wording and placement of personal advertising, live recordings of participants in the program talking to customers, precise instructions on how to structure and execute your marketing plan. You will get training messages from other successful people using the program on exactly what they are doing to be successful.
Many people have phone-phobia, and I am amazed that they can talk to anyone on the phone about most anything, but when it comes to this network marketing business, they freeze up and many cannot do it. While using the phone to talk to prospects is probably the most effective method of recruiting prospects many simply rely on the internet, email and repetitive advertising to eliminate calling prospects on the phone. Its a matter of choice, both methods work.
There will be no Success in Network Marketing recruiting without having resistance, and you will never grow in your skills if you don't encounter the word 'NO' and negative responses. In network marketing, whether online or off line, the Fortune is in the Follow Up! If you are going to be successful recruiting on the Internet, you MUST follow up with your interested prospects. It takes from 4 to 7 follow-ups in this industry to make a sale. Focus in on the RIGHT tactics and perspective, and you will find your recruiting will explode with the "Success STUFF" in MLM and Network Marketing.
If you really think about it, Network Marketing prospecting is simply the tactics and strategies used to generate leads, or people, that are interested in hearing about your business opportunity. The thing to remember is that regardless of how the lead was generated these people asked for information on starting a home based business and you should make it your responsibility to get them the information as soon as possible. Leadership in Network Marketing is boldly taking on the responsibilities and commitments of creating an empowering environment and a path to success that people willingly follow.
That is The Secret to Network Marketing, as it is all about creating a Atmosphere of Success in your group, with people who want their life to burn with Success, not mediocrity. These are the people in your group who "see" the big picture, and know that it is BUILDING a Network Marketing business that will create volume and bigger MLM paychecks.
To learn more about my automated marketing system, check out my blog at markshome-income-team.blogspot.com for more tips on Network Marketing. Feel free to distribute this article in any form as long as you include this resource box.
Affiliate Marketing Versus Network Marketing - Which is Better
By Gary Ruplinger
When it comes to making money online, a lot of people wonder if they should go with affiliate marketing or network marketing. If you talk to an affiliate marketer, they’ll probably tell you that affiliate marketing is the best way to go. If you talk to a network marketer, they’ll certainly tell you that network marketing is definitely your best bet.
I’ve done both, and I’ll tell you the answer – it depends. Each has its advantages and disadvantages. Fortunately, you can make money with both.
Since affiliate marketing is a bit simpler, let’s cover that one first. With affiliate marketing whenever you sell a product for someone else, you get paid a commission. The commission varies depending on the company, but 30-50% is common in the information product business. For physical products, 10-20% is typical.
All you need to do is refer the business and you’re responsibility is done. The owner of the product takes care of the fulfillment and customer service. All you need to worry about is making sales to get paid.
Network marketing is a little different. In network marketing, you make money not only on the sales you make directly, but you also profit when the people underneath you sell something and you profit when the people under them sell something as well. (The number of levels down varies by company but they all usually go at least three levels deep.) The idea of making money on other peoples’ work appeals to a lot of people, which helps explain why network marketing is such a popular business.
At first, it may seem that network marketing is substantially better than affiliate marketing. However, keep in mind that the percentage you make on your own sales in network marketing is substantially lower than the percentage you typically make from affiliate sales.
If you want to make a lot of money with network marketing, you need to do more than just make your own sales. You also need to motivate the people underneath you to make sales and teach them to help their own people make sales. Your role in network marketing isn’t just that of a salesperson. You also need to take on the role of a teacher.
In affiliate marketing, the role of a teacher isn’t necessary. If you don’t want to worry about having to motivate other people to take action, then affiliate marketing is probably a better choice for you since you’ll only be depending on what you do to make money.
If you enjoy teaching and working with people, then network marketing is probably the better choice for you to make.
Either way, you’re making a choice that can make you plenty of money if you’re willing to put the time and effort in.
Gary Ruplinger is an Internet marketer whose been involved in both affiliate marketing and network marketing. To learn more about affiliate marketing, read his affiliate project x review.
4 Tools To Automate Your Network Marketing Business
By Charles Brown
I don’t know about you, but the idea of building a network marketing business by inviting all my friends and relatives to a “mysterious” meeting, scares me to death.
I’d rather collect garbage for a living.
So when technology offers me a way to achieve explosive growth by fully automating my entire business, I am the first to jump on board.
Here are five ways to automate your network marketing business. Not only will these ideas help you reach your financial dreams more quickly, they also help you avoid being regarded as a “scam artist” by that brother in law you can’t stand anyway.
1. A Web Site. OK no shock here, virtually every company provides a website to its associates. Some aren’t very good, but most will at least allow a person to sign up online without even having to meet with you.
Generally I dislike those sites that automatically launch a video presentation of the opportunity as soon as you visit the site (I suppose those videos were considered high technology five years ago, but now they’re just a pain).
Anyway, the purpose of the next three tools I will discuss will be to drive visitors to your website and persuade them to sign up once they get there.
2. A voicemail system or “sizzle” line. These systems are all over the web and you can find them at very low costs. All you need to do is record a short, but exciting, message that will persuade people to leave their contact information so you can send them more information.
You can promote this telephone number with small ads, business cards, online articles and blogs. You are limited only by your own imagination. Be sure, however, to announce on your promotional material that the line is a “24 Hour Recorded Message” so people will understand they will not be speaking to a live sales person.
Once you obtain a caller’s contact information, put the email address into your autoresponder (see below) and/or call their telephone number if you choose. In either case, you want to invite them to visit your website.
3. Autoresponder. An autoresponder is the heart of your automatic marketing efforts. Autoresponders automatically send a series of email messages to anyone who has “opted onto” your list.Make sure your emails are personalized and keep the messages short, but packed with as much excitement as you can muster. For the first week or so, the people on your list will get an email every day, afterwards every other day and then after a month two or three times a week. But over time, the autoresponder gently “drips” on your prospects, gradually moving your offer from the back of their minds to the front.
On every email, you must lead people back to your website and give them a reason to sign up.
4. Blogs. Would you like a way to get interested prospects to find you? If so, a blog is the perfect tool. “Blog” is short for “weblog” and it is a website that is designed to be updated often and easily. If you write 2 to 3 paragraphs of interest to people who are looking for a home-based business, eventually your blog will start getting traffic. (One of my blogs is now getting about 30 visitors a day after only three months)
Best of all, if you link your blog back to your company website, your website will start getting traffic as well.
I want to see the day when network marketing is not looked down upon. But to reach that goal, we have to first stop trying to get people to bug their friends and relatives.
Sure, sometimes you already know a friend is looking for a way to pay for his daughter’s college education, or you know that your brother hates his job. If you already know of a need, feel free to show that person your opportunity. But if someone tells you the only way to succeed is to write out a list of 200 people you know, walk away.
Click here to find out how to Earn Your First $10,000 in 90 Days: www.freewebs.com/aplannow/optinforms.htm YOU CAN build your network marketing business without bugging your friends and relatives, without embarrassing yourself, and without chasing after people who have not already asked you to contact them. Visit Charles Brown’s blog, www.networkersedge.blogspot.com to find out how to build a hugely successful business.
Entrepreneurs; Learn from Amway's Success in Network Marketing
By Art Consoli
Regardless of how you feel about MLM or network marketing, Amway's success cannot be denied. Behind the over 3 million distributors selling more than $7 billion in product in more than 70 countries lies an effective management system that helps and gets the most out of an organization of disparate people none of which operate from a company office. Every entrepreneur can benefit from understanding how Amway recruits, trains, and motivates its independent distributors.
Even with an annual turnover estimated to be in excess of 40%, Amway “manages” to keep growing. And now the current trend of outsourcing jobs and corporate downsizing plays right into their hands.
Any entrepreneur or businessperson can learn from Amway and improve their company’s performance by adapting the same techniques.
Studying Michael G. Pratt’s academic article, “The good, the bad, and the ambivalent: Managing identification among Amway distributors” in the September 2000 issue of Administrative Science Quarterly provides some interesting information.
Amway has focused on everyone’s need for identity; his or her own, how they relate to their associates, and with the business or company with which they are linked.
Having come to understand the importance of this issue, Amway figured out how to capitalize on the negative feelings people have with respect to their identity and through dream building and positive actions by the up-line distributors, motivate them to become successful Amway distributors.
Recruits to the Amway program are carefully screened to determine where they are on the dissatisfaction scale and why. Once determined, negative statements designed to increase the dissatisfaction (“Sensebreaking”) by attacking the sense of why the individual should remain in that bad situation, are repeatedly presented to the individual.
At the point when the person is willing to abandon the unpleasant situation (s) Amway then gives the person new meaning for his or her life, (“Sensegiving”) until finally the person takes action (“Sensemaking”) as he or she sees the sense of joining Amway.
Once on board the Amway train, the down-line people are constantly assessed by successful up-line people who are unusually adept at determining where they are in these three emotional states. Should anyone start to become ambivalent, “help” is quickly provided to whichever condition needs attention or reinforcement.
How does this help you in your business?
First, understand that many people are, for a variety of reasons, undergoing identity crises - maybe you were too and that’s what motivated you to go into business for yourself. Employment concerns, family and financial issues, and worries about retirement all contribute. Second, consider that any person in such a frame of mind will not be very productive. Also realize that they will ultimately resolve their problem. And know, that as their employer, you may be the victim of their attempt to take action - or as the one who helps them, you may be the beneficiary.
Third recognize that you, as their employer, are in a position to help them slay the identity beast (or make it worse) by how you deal with them. Last, you can and should always be looking for ways to help them improve their identity, their self-esteem, their business and perhaps their personal relationships.
How do you help? Practice what Amway does. Sharpen your people skills so you can tune in to how and when people are changing. We all do, some more frequently than others. But you have to be able to see who around you is changing and how - with respect to Sensebreaking and Sensemaking, so you can provide more Sensegiving. If the meaning of someone’s life has become unclear, if he or she can’t find a way to zero in on what’s important, then that person certainly can’t take action. They can’t get back to helping themselves achieve their dreams or helping you achieve your objectives. But what’s worse they are susceptible to a smooth talking Amway recruiter or your competitor who is more tuned in to people.
With more telecommuting and reliance on the Internet, especially in the technical fields like engineering and science, more people are spending less time in offices or environments where meaningful appreciation and sincere “atta-boys” are expressed. In these times and situations it’s easy for people to develop identity issues. If you can’t see your organization and talk to them, frequently and in-depth, you may wind up losing good people to better employers.
If Amway can get millions in sales per distributor you ought to be able to get - what? Half as much? Would you settle for twenty-five? Just remember the owners of Amway up in Canada are smiling at how little respect most of us give the MLM ers.
About the Author:
Art Consoli held eight corporate positions with Johnson & Johnson before starting his first business. He went on to build over twenty businesses from patents or ideas or from businesses others couldn't make successful. These ranged from starting a veterinarian drug company to taking over a steel fabricating company to developing the first manufactured home subdivision to qualify for every private and government assisted mortgage program in Arizona. He also did ten workouts for lenders and owners; the last was a $30 million, 300 employee, precision parts manufacturing plant that made parts for the auto industry.
Consoli's unique background and skills allow him to speak and write about how someone with limited experience can do a self-evaluation which will let him decide which business opportunity is best, how to evaluate opportunities and gain control over the one which offers the greatest potential and then manage that business to success. Readers of his book call and write to tell him how much his book has helped their lives and improved their business.
Often people start in network marketing with great enthusiasm and high hopes of achieving success. Yet, after varying lengths of time, they often quit the opportunity and are disillusioned. This article will explore the factors that often lead to failure. Then, some solutions will be offered to address these.
Sometimes motivation is only momentary and easily deflated. As soon as the new recruit starts to experience objections or rejections, the drive to action quickly fades and they stop all activity. Rather than work their way through their feelings of not being able to cope with these setbacks, and growing from the process, they choose to quit.
In today’s society, so much is expected and available instantly. Consequently, there are unrealistic expectations generated about what is required to achieve success. When new recruits realise that they will have to work and wait for results, and that success will not occur overnight or tomorrow, they often lose their desire to work the business and instead peruse the next “get rich quick” opportunity.
Then there are those who want to change the system as they know better. They have a tendency to not listen as the sponsor is explaining how to succeed and learn from the mistakes of others. Instead, they know best and make subtle changes to the plan that makes it hard to duplicate. When their efforts don’t translate into the success they think they deserve, they blame the plan and quit.
Another situation of concern is where a recruit has a poor sponsor who either doesn’t teach the recruit, or provides part or incorrect information. The new recruit, full of enthusiasm proceeds to implement what has been taught and doesn’t get the results expected. Sometimes the recruit will not recognise that they have a poor sponsor and after some time will quit because they have run out of money and motivation.
In each of the above situations, the common factor or cause of failure was that the person quit the business. So what can you do as a network marketing leader to address this problem within your group? There are a few things you can do that may help. The first and most important is to lead by example. People are most likely to duplicate what you do, rather than what you say. So you need to ensure that your actions match your words.
The next area to focus on is building the dream – that is, why the person is in this business. Usually it is not because they think it is the best product that they have ever used. Instead it is because of what the business can give them in the future – usually more money for a better lifestyle and more time to spend with their family and friends. This should be continually worked on to maintain the motivation to get through the difficult times that each of us do face.
Which means that we should also acknowledge that there will be difficult times. Too often a rosy picture is painted. All progress, both in business and in life, involves going through difficult periods and then coming out the other side with things learned and achieved. It always should be shown that an investment now is required for the future benefits we are aiming to achieve.
As leaders, we need to develop the ability to be able to distinguish those who have genuine ability to grow and be a success in the business compared to those who are just the “get rich quick” type or the “know it all” type. The bulk of our energy to teach and develop our recruits should go into those who will respond and grow their business. There are times when we will get this wrong, and we need to cut our losses and move on when this occurs.
At all times, we need to ensure that we are teaching our recruits what works. We should share with them a system that can be duplicated, with consistent successful results. As we learn of improvements to our success system, we need to share these also. We should not be afraid to learn from our recruits either. Through their efforts we may learn important improvements that can be implemented across our organisation.
Through our own leadership and efforts, we exhibit that persistence and ongoing learning and development are keys to our future success. Through helping those who share the same desire to improve and grow a business while improving their life, we will all share in the success that we are aiming for. Discover Kevin's system for making profits regardless of whether anyone joins your network marketing business.
